A.W.A.K.E. MODE was founded in 2012 by Natalia Alaverdian. Natalia’s unique eye for fashion has developed through a multi-disciplinary career encompassing styling, art direction and photography. Natalia’s goal with A.W.A.K.E., an acronym for All Wonderful Adventures Kindle Enthusiasm, is to propose a personal and distinct voice through clothing that balances conceptual, storytelling aspirations with commercial viability.


London Fashion Week Round-up Autumn / Winter 2020