U-P
U-P (Melbourne, Australia), founded in 2004 by Paul Marcus Fuog and Uriah Gray, is a creative practice that produces brand identities, graphic design and digital design for cultural, educational, technology and design-orientated organisations. U-P works across books and publications, environment design, websites and digital tools, photography, video, illustration, objects and installations. U-P undertakes studio-led projects to further interrogate ideas about design and its possibilities. These experimental enquiries explore the tangential interests of the studio and also expand ideas that surface through client work.
