U-P (Melbourne, Australia), founded in 2004 by Paul Marcus Fuog and Uriah Gray, is a creative practice that produces brand identities, graphic design and digital design for cultural, educational, technology and design-orientated organisations. U-P works across books and publications, environment design, websites and digital tools, photography, video, illustration, objects and installations. U-P undertakes studio-led projects to further interrogate ideas about design and its possibilities. These experimental enquiries explore the tangential interests of the studio and also expand ideas that surface through client work.


Digital Issue 19: Studio Visit – U-P